Diamond Business Services - Trusted Reseller Partner
Charlia Pence, President of Diamond Business Services, will tell you she was basically born into the ID business. Her father started Diamond Business Services out of their home in Amarillo, Texas after losing his job at a Fortune 500 company. That company had just passed on an early pitch from Xerox. The CEO said it would never catch on. It did, and it put a lot of printing press businesses out of work almost overnight. Rather than start over working for someone else, Charlia's father bet on himself, and Diamond Business Services has been running ever since. That was nearly 44 years ago.
Charlia grew up thinking she wanted to be a special education teacher and volleyball coach. She came around to the family business gradually, starting with odd jobs around the office as a kid. By the time she was in college, her student ID was a plastic card with embossed letters and a Polaroid photo taped to the back. Years later, she sold that same college their first ID printer and has never forgotten it.
She's been in the industry for 34 years now, and in that time she's watched the card get declared dead more times than she can count. Her response hasn't changed though: the card keeps getting reinvented. Mag stripes, barcodes, prox cards, chips, mobile credentials, etc.; the technology evolves because the need hasn't gone away. People still want a physical token of membership, access, and identity. Banks are still printing debit cards. Gas companies are still issuing fleet cards. Organizations that cut corners on visual identity tend to find out why it mattered the hard way.
Diamond Business Services is small by design, and Charlia has come to see that as one of their greatest strengths. Their size is what makes them agile and what lets them build real relationships rather than just accounts. Many of their clients have been with them for 30-plus years. When a project requires capabilities outside their reach, they don't try to force it. As a member of the Identification Systems Group (ISG), a national cohort of ID and badging professionals covering the U.S. and Canada, they can route a customer to the right local partner without hesitation. Her first loyalty is to the customer getting taken care of, not to capturing the deal.
Rebadging is one of the most underestimated undertakings an organization can take on, and few people understand its full scope better than Charlia. It’s like planning a wedding without a planner. You have a vision and a timeline, and then reality sets in. A hospital with 2,000 employees still has to get each of those people in front of a camera. Night shift workers have to come in on their off days. The database is full of people who left years ago. The access control vendor hasn't been looped in. IT is already stretched thin. Charlia has watched organizations decide it's all too complicated and quietly drop photo IDs from their badges entirely. She cringes every time. A plain white badge with no photo is an open door, and when visual identity breaks down, everything downstream gets weaker. Diamond Business Services asks the questions nobody thought to ask, surfaces complications before they become crises, and manages the process end to end.
That's a big part of what drew them to RemotePhoto. Getting a compliant photo from every employee, whether they're in the same building or across the country, has always been the hardest part of any rebadge project. Charlia put it plainly: if onboarding a new cardiovascular surgeon means asking them to drive 20 miles and stand in a line at HR just to get a photo taken, that's a process that deserves to be replaced. RemotePhoto removes that friction. Employees submit a photo from their phone on their own time, wherever they are. If they prefer to come in person, a QR code on the wall lets them skip the line and submit on the spot. Together, RemotePhoto handles the part of the rebadge that has historically caused the most delays, and Diamond Business Services handles everything around it.
Outside of the office, Charlia is deeply committed to children's advocacy and adoption. Her daughter was born in Russia, and going through that process gave her a perspective she carries with her. She's said that if she weren't running Diamond Business Services, she'd be working at an adoption agency. Foster care and adoption have personally impacted members of the RemotePhoto team as well, so when Charlia mentioned that ISG's upcoming charity event would benefit Isaiah 117 House, it felt less like a coincidence and more like a confirmation that we're working with the right people.
We're proud to have Diamond Business Services as a trusted reseller partner and excited about what we're building together.
You can learn more about Diamond Business Services by visiting their website.
